• What is Meta Marketing? (Facebook + Instagram)
• Difference Between Organic and Paid Marketing
• Setting Goals: Branding vs Leads vs Sales
• Key Tools You’ll Be Using: Canva, ChatGPT, Ads Manager, AI Chatbot, CRM
• How AI Is Reshaping Digital Marketing in Pakistan and Beyond
• Quick Launch Checklist (BONUS)

• How to Create a Facebook Page (with tips for proper setup)
• How to Create and Optimize Your Instagram Profile
• Basic Branding Rules – Name, Logo, Cover, Bio, CTA Button
• Building a Presentable Page That Converts Visitors into Buyers

• What Organic Growth Means (and Its Limits)

Standard Posting Strategy:

• Image Posts
• Stories
• Carousels

AI Video Reels:

• Content Calendar Planning (provided)
• How to Create Posts & Stories Using AI + Canva
• Posting Rhythm to Keep Page “Alive”

• Concept of Paid Ads
• What’s Possible: Traffic, Leads, Sales
• Structure of a Successful Ad (Offer, Creative, CTA)
• How to Save Money – Lower Cost per Chat, CPC Using AI-Backed Targeting
• When to Boost vs When to Use Ads Manager
• Manual Targeting vs Advantage+ Targeting
• Understanding A/B Testing and Metrics
• Budget Planning Using Our Templates

• Using AI Tools to Make Video Ads That Actually Work
• Replacing Static Images with AI-Powered Reels
• Idea Bank – Video Hooks, CTAs, & Storyboards (provided)
• Tools Walkthrough: RunwayML, HeyGen, Canva Video

• Where Should You Land Users?
• WhatsApp vs Landing Page
• Using Google Forms for Old-School Lead Capture
• How to Build a Simple Landing Page (Guide Included)
• Manual WhatsApp Replies vs Chatbot

• What is a Chatbot & Why It’s Powerful
• Intro to The WhatBot (No-code WhatsApp Automation)
• How to Build & Deploy a Bot from Template
• Automating Replies, FAQs, Lead Collection with AI Flows
• Collecting & Storing Leads in Google Sheets
• Setting Up Basic CRM (Google Sheets + WhatBot)

• How To Craft A Good Ad Message
• Bring Them To Groups.
• Don’t Just Send Updates, But Do A Webinar Q&A.
• After Webinar – Start Sending Updates.
• Educate And Help Your Customer.

• How to Use Meta Ads Library
• How to Find & Save Competitor Ads
• Reverse Engineering Their Strategy
• Swipe File Provided (Winning Pakistani Ads)

• Travel Agencies
• Solar Companies
• Ecommerce Businesses
• Restaurants & Food Businesses
• Real Estate & Property
• Migration & Visa Consultants
• General Local Businesses
• What Type of Ads Work
• What Creatives You Can Use
• Winning Offers

• Social Media Caption Prompts
• AI Avatar Video Prompts
• Offer Creation Prompts
• Hashtag & Hook Prompts
• Canva Templates (for Images, Stories, Carousels)
• ChatGPT Prompt Bundle for Creatives, Replies, Comments

• Monthly Content Calendar Provided
• How to Mix Organic + Paid Strategy
• Frequency Recommendations
• Campaign Rhythm for Reels, Stories, Offers